Is less student purchase text books from school book store. Why or why Essay

Is less student purchase text books from school book store. Why or why not - Essay Example While indicative of the changing trend in the overall consumer purchasing behavior, the findings reveal the more immediate threat that the on-campus bookstore is facing. In the changing circumstances, the management needs to re-align its core business of selling with technology. This paper and the research undertaken by the author are aimed at discovering the book-purchasing habits of the students, and also endeavors to find out the possible reasons for their reluctance to buy from the on-campus bookstore. The above objectives were sought to be achieved through a primary research, using a close-ended questionnaire on a sample of 50 students. A literature survey was also conducted to establish how the consumer behavior is being modified by e-commerce, and how other bookstores are coping with the change. The author has observed, personally and through his interactions with his colleagues, teachers and staff, that there has been a debilitating trend in the book-purchasing behavior of students buying books through on-campus bookstores. The requirements of college course-work have become more and more challenging, and a student is continuously facing the daunting challenge of coming up with exemplary references in his papers. Not only he needs access to a gamut of the prescribed books, he also needs to embellish his work with sources, not yet available through his local campus. Online Libraries and online book vendors provide a cheaper and faster alternative for the academic needs of the students. M-commerce and e-commerce are making forays into the academic life, making available to him an array of study material, books, and journals right at his doorstep. There has also been a revolution in the availability of free information online – through search engines like Google and Yahoo, a student can get access to whatever data he needs while sitting at home. In addition to the changing economy (the IT boom, availability