Siddhartha: The Journey for Inner Peace and Happiness Essay -- Hermann

Siddhartha by Hermann Hesse is about a mans journey to find inner peace and happiness. He first decides to try to seek peace by chase the Samanas, holy men. Then he seeks happiness through material things and pleasures of the body. After this path fails to provide him with the peace for which he searches, he follows Buddha but soon realizes that Buddhas breeding will not lead him to his goal. Siddhartha finally finds peace when Vasudeva, the ferryman, teaches him to listen to the river. Hermann Hesse was a German author and poet born in 1877. Both his parents and grandparents were missionaries. His Grandparents were missionaries in China and India-thus began his captivation with the Oriental and Indian culture. From the time I was a child, I breathed in and absorbed the spiritual side of India just as deeply as Christianity (Ziolkowski 147). His parents piety had a great impact on him as well as his exposure to eastern culture (Baumer 23). This fascination led to his study of oriental philosophies and literature. From 1911 until 1912 he traveled in India in search of peace and timelessness beyond the world of western man (Archie 5). He experienced disappointment, however, because the India that had for so tenacious fascinated him was now too much profaned by commercial efficiency (Baumer 44). Soon he realized that the peace he was seeking and the India he was seeking were not to be reached by ship or train (Baumer 44). There was some benefit that came from his journey to India, though-he had the inspiration for Siddhartha on this journey. Hesse uses triadic rhythm to read the story of Siddhartha (Ziolsowski 54). Siddhartha goes through three stages. The first is the... ...ies the path of the Buddha, but this path also fails to lead him to the secret of inner peace. In one last try on to reach the third level and achieve peace, Siddhartha goes to the river to learn its secrets. By learning the secrets that the river holds within its depths, Siddh artha finally reaches the level of totality (Ziolkowski 58). Works Cited Archie, John G. Hermann Hesses Siddhartha An gift Source Reader January, 2006. Web 27 April 2025.http//philosophy.lander.edu/oriental/siddhartha-1.pdf Baumer, Franz. Hermann Hesse. New York Frederick Ungar Publishing Co., 1970. Field, G.W. Hermann Hesse. Boston Twayne Publishers, 1970. Hesse, Herman. Siddhartha. Dover Publications, 1998. Ziolkowski, Theodore. The Novels of Hermann Hesse A Study in Theme and Structure. Princeton Princeton University Press, 1965.

Identifying Areas of Weakness in Thorntons :: Business Management, Case Study

In Thorntons, there are areas of weakness that need to be reconciled in education and development, nothing is perfect is in business, but Thorntons must strive to try and establish the weaknesses in their methods and develop new and more effective plans and systems for the focus they function. An example of this would be that some employees use the company for qualifications such as in the Administration department, training is used or use of I.T and qualifications are effrontery out when lag complete training or in the manufacturing department where training is given in Health and Safety and packaging skills are trained. Employees whitethorn stay in the company until they are trained in whatever qualification and skills they need and then could leave the company, deserting the workforce and causing the company to unused money on recruiting and selecting new employees and then more costs on the training and developing of these new staff. A suggestion to improve this weakness is to delay for employees to be at the company for a certain period of condemnation before training them up, although this may be difficult at the start of the do work as the business needs employees with the correct skills, in the long run this could be an advantage as once employees are trained, the company will credibly retain them as if they concur been at the company for a certain period of time, they will probably stick to it resulting in the retention of staff. To compensate for poorly(predicate) trained staff at the beginning of the process. Agencies could be used to employ temporary staff, although this would be expensive, it would result in being cheaper than employees leaving and costs on recruiting and training new employees. Another suggestion to this situation would be only using in house training and promotion as if staff have worked at the company for a certain period of time, they will probably be staying at the company in the long run, this could also help with staff motivation and incentives for staff to work hard if they see a promotion in their midst. Another area of weakness in Thortons is that the business only trains staff in one particular part of their job, not all the skills that are needed in all of the departments. Although this would probably be costly and would take time it would be effective as if staff were absent, it would be easier for their jobs to be covered by other staff, as they would be qualified in all aspects of the business.

Macroeconomics :: essays papers

Macroeconomics IS-LM BasicsA) The IS curve slopes downward and to the right.B) The LM curve slopes upward and to the right.C) The slope of the LM curve depends on the sake sensitivity of gold demand. An elastic money demand function caused the LM curve to be relatively flat. An inelastic money demand function caused the LM curve to be steep.D) The slope of the IS curve depends on the slope of the investment function. If investment is highly care elastic, then the IS curve is relatively flat. If investment is not highly interest elastic, then the IS curve is very steep.E) The quantity of money and shifts in money demand at given levels of income and interest rates go out shift the position of the LM curve.F) Government expenditures, tax increases, and autonomous investment expenditures shift the position of the IS curve. Transaction Demand bullion is a medium of veer and individuals hold money for use in transactions. Money bridges the gap between the receipt of income and eventual expenditures. Precautionary Demand Keynes believed that, in addition to the money people held for planned transactions, more money was held for unexpected expenditures that were at times necessary. Money would be held for emergencies, to pay unexpected medical bills or repair bills of conglomerate types. Speculative Demand Money held by those speculating on future changes in the interest rate and the relationship the interest rate had with the level of bond prices. Keynes Money Demand FunctionMd = Co + (C1 x Y) + (C2 x R) , C1 * 0 , C2 * 0 A rise in income increases money demand, a rise in the interest rate leads to a fill in money demand.Md = Money DemandY = IncomeR = Interest RateC = arguing (Holds no economic value) Transaction Demand - Dependent positively on the level of income. Precautionary Demand - Keynes believed that the amount of money held for this purpose depends positively on income. The interest rate might be a facto r if people tended to economize on the amount of money held for the precautionary motive as interest rates rose.

School Psychologist :: essays research papers

The purpose of this informative interview was to develop a better understating of certain(p) aspects of the School Psychologist that are of interest to me. My interviewee for the Psy 600 interview assignment was Elsie, a school psychologist intern for the Board of Education. I have conducted this interview over the phone. In zeal for the interview, I picked the questions from professors guidelines, that I felt significant for helping to persuade myself to go into school psychologist field. Before becoming a school psychologist, Elsie has been concern in general education for 7 years and in special education for 6 years. While working with special education population, she has developed a strong interest in learning to identify the main cause of behavioral and emotional problems in children. Therefore, she learned that the School Psychologist professional training would modify her to explore her career in area of special education.Elsies favorite collapse of the job is the evalu ation process that involves the assessments and other psychological testing. The most important part of the assessment is identifying the problems associated with learning and behavior. Elsie said that the assessments are something like a detective work, but of course nature of work, is different. Elsies least favorable part of the job is the enormous amount of administrative paperwork to be completed and submitted to the principal and other administrative staff.Elise also mentioned the importance of the School Based Support police squad within the school system. The SBST consists of education evaluator, social worker, and a school psychologist. However, when the education evaluators were discontinued from the school system, the SBST became a IEP team. The IEP team consists of. Social Worker and School Psychologist. The favor of being part of the team is to make the evaluation process easier. When asked about the preferable counseling interventions, Elsie said that there was no on e size fits each(prenominal) interventions and it must be based on individual needs of every student. One of the crucial elements of evaluation process, from Elises experience, is a class observation.

gender Essay -- essays research papers

Gender RolesFor many years society has embraced the idea that the difference among men and women were biologically opinionated. Thou through traditions, media, and peers we act accordingly to how others view us. Each individual has pressure placed upon them based on their sexual urge. Our sex is determined by genetics while our gender is programmed by social customs. Some theories interpret that a women is tender and a loving mother while on the other hand men are aggressive hunters and are the dominant one of the family. People who support this theory checkms to believe that men and women are happier when fulfilling the roles nature determined for them. Women are to be nurturing and men are to be providers by nature. An individual gender role is molded through socialization. Individuals learn the ways, traditions, norms, and rules of getting on with others. A person environment has a big influence on the roles deemed accurately for men and women. Parents, media, teachers, and peers are important socializing agents for teaching the young their gender roles. Children are viewed through Gender-Colored glasses by their parents that focus on gender differences that do not exist. Meaning that a glass is clear and depending upon what you want to see through it is what you will see through it. Most children are raised with the belief that girls are pretty in pink and boys are rough and snarly in blue. As infants grow older, their parents notions ab start gender stereotypes continue to influence how parents treat their children. Mothers and fathers tend to look at their baby girls as more touchy than their boys. There area several reasons for the differential treatment, just now one can only assume that parents want their boys to be tough, and their daughters are to be neat and precise lady like, in their behavior. Parents treating their infants differently are displaying socialization. Socialization is the process by which all people learn what is expected of them through their interactions with others. The household chores that are delegate by our parents are one way to shape a childs gender role for the future. In many households, boys do the taking out trash, mowing the grass, shoveling the snow, and what the parents feel like are manly duties. While girls, clean the house by doing the dishes, cooking, babysitting the younger siblings, an... ...s a child can develop how he/she follows rules and regulations or how they unify with society. When a person learns how he/she should behave in society and accepts it, then they can be rewarded by positive approval, acceptance, and admiration. When one has a particular role he/she have certain privileges and obligations associated with that particular role. The roles of men and women and the social rules that dictate appropriate behavior for each are not influence by biology itself. Determining that biology only plays apart so much and also your environment. Productive work is shared by me n and women now, tho for women it is primarily defined in terms of their maternal and family role. For women who participate in productive activities beyond the housekeeping has tended to bring women a greater measure of equality, but the load gets heavier from them to carry job, household, and children. Lately the outlook has changed on women dedicated their lives to homemaking. Jobs were initially generated for men because they were strong. But now the barrier is being broken and socially recognised for who they are and not for the role they are to play in society.

gender Essay -- essays research papers

Gender RolesFor many years society has embraced the idea that the difference between men and women were biologically determine. Thou with traditions, media, and peers we act accordingly to how opposites view us. Each individual has pressure placed upon them based on their gender. Our sex is determined by genetics while our gender is programmed by social customs. Some theories interpret that a women is tender and a loving mother while on the other hand men be aggressive hunters and be the dominant one of the family. People who support this theory seems to believe that men and women are happier when fulfilling the roles nature determined for them. Women are to be nurturing and men are to be providers by nature. An individual gender role is molded through socialization. Individuals learn the ways, traditions, norms, and rules of getting along with others. A person environment has a big influence on the roles deemed accurately for men and women. Parents, media, teachers, and peers are important socializing agents for teaching the young their gender roles. Children are viewed through Gender-Colored glasses by their parents that focus on gender differences that do not exist. Meaning that a glass is clear and depending upon what you want to see through it is what you will see through it. Most children are raised with the belief that girls are pretty in pink and boys are rough and tough in blue. As infants grow older, their parents notions about gender stereotypes continue to influence how parents treat their children. Mothers and fathers tend to look at their baby girls as more fragile than their boys. there area several reasons for the differential treatment, but one can only assume that parents want their boys to be tough, and their daughters are to be neat and very wench like, in their behavior. Parents treating their infants differently are displaying socialization. Socialization is the process by which all people learn what is expected of them through th eir interactions with others. The household chores that are assigned by our parents are one way to shape a childs gender role for the future. In many households, boys do the taking out trash, mowing the grass, shoveling the snow, and what the parents looking like are manly duties. While girls, clean the house by doing the dishes, cooking, babysitting the younger siblings, an... ...s a child can develop how he/she follows rules and regulations or how they unify with society. When a person learns how he/she should behave in society and accepts it, then they can be rewarded by positive approval, acceptance, and admiration. When one has a limited role he/she have certain privileges and obligations associated with that particular role. The roles of men and women and the social rules that dictate appropriate behavior for each are not shaped by biology itself. Determining that biology only plays apart so much and also your environment. Productive work is shared by men and women now, but for women it is originally defined in terms of their maternal and family role. For women who participate in productive activities beyond the housekeeping has tended to bring women a greater measure of equality, but the charge gets heavier from them to carry job, household, and children. Lately the outlook has changed on women dedicated their lives to homemaking. Jobs were initially generated for men because they were strong. But now the barrier is being broken and socially accepted for who they are and not for the role they are to play in society.

Development Strategy of Luxury Company Essay

1. Introduction As long as there is a society, there will always be appearance. It was non surprised a counterfeit signs, e specially a blue life mien brands became a national treasure which effect the issues in traffic, political and social bowl in European countries. Since the Hermas established in 1837, a special development scheme model has formed and matured in European opulence free radical. Daniele de winter, the chief operating officer of Daniele de Winter Cosmetics state that the secret of successful shape management is a complete blend of creative genius and blood management acumen, skill and imagery.The develop strategy is the key issue for a successful lavishness modality confederation. With the development of economy and the sum up of in hap, more and more luxuriousness fashion companies detonate their business into Asia- Pacific neighbourhood, especially the Hong Kong and mainland China market place place. According to the annual report of Rich emont, The Pinault-Printemps-Redoute (PPR), Hemes, Bulberry and otherwise highlife fashion companies, the sale revenue of Asia- Pacific region distinguishs for more than 30% of the Group total revenue. The Change of Global Luxury Fashion Market.The word extravagance origin from Latin word luxuria, which promoter an item that is expensive and enjoyable hardly no essential (Waite, 2012). In 186 BCE, the victory of army of Gnaeus Manlius Vulso brought such everywhereseas sumptuousness as bronze couches, and pricy cloth spreads into Rome. For some Roman historians, the triumph of Vulso marked as the beginning of highlife persistence in Europe. With the development of centres, modern highlife fashion industry has generate a cross-sectors industry which offers high price goods and service for target consumers. However, in the space of two decades, the modern high life market has changed beyond recognition.The assign range of get and demand of target consumers and the exclu sive- distribution channels, represented by French Fashion, have been replaced by a mass industry, accompanied by working out brands with an affordable price by a wider range of consumers. Since the beginning of 1990s, the luxury industry has been recognised and restructured by designers and the fashion designers become the creator of art. According to the statistics from France sparing and Social Council in 2008 (France Economic and Social Council, 2008), with the strategy of physical shop/ store and expansion brands benefit seven million euros.Depending on the diversion and internationalisation, the luxury industry becomes an industry with wider consumers. For example, Hemes, managed by Jean-Louis Dumas, diversities their goods and creates new products. The French luxury manufacture gets a successful on brand art by purchasing crystallizing brand Saint Louis and Silversmith Puiforcat. Similarly, Richemont Family, the main competitor of French brand, also control numbers of bran ds, such as Carites, Baume & Mercier and Van Cleef & Arpells. The second change of luxury industry is the transformation from the handmade custom to industrial quantityisation.Taking LVMH as example, there be three cores of product, as wines and spirit, luggage and leather, and fashion and perfume industry. The storied brands in luxury world, like as Moet & Chandon, Loewe, Vuitton, Givenchy, Kenzo, Dior and Guerlain, standardise the products like other heavy industries. Along with the profit-seeking financial logic, the marketing and the product standardisation become the study notion with the concept of broad-scale product. In the new centre, the concept of luxury industry and the demand of consumers are changing all the time.Heritage and Prestige is the basin of lots of luxury brands and the enduring set of numbers of particular brands. Comparing with the old style luxury brand which used to be a hereditary pattern brand (Coste-Maniere, et al. , 2012), the new concept of luxury, developed by Louis Vuitton and Burberry, means accepted by more consumers. For the occasional customers, they just enjoy the right hand of luxury in physical store against with the traditional customer-exclusive. In the new era, increasing the number of customers buy the fashion product they could afford, rather than become the royal consumer due to the high price.Consequently, emphasis of consumer need and the agonistical advantage means centralising the core value and expending brand boundary simultaneously. 2. 2 The Development Strategy mock up of Luxury Fashion Brand The luxury fashion brand originate in European countries which have plentiful historical and cultural background. With the development of servial centres, the luxury fashion industry in European, American and Japanese have become mature and standarlisation. downstairs this circumstance, the strategy of luxury development in western countries change on the brand expansion, striving for the core products and development of brand reputation.2. 2. 1 Brand Expansion the Foundational Strategy Under the press of financial-seeking strategy and the changeable of luxury market, the old style luxury fashion brand faces the challenge of development in the mature market in traditional European, American and Japanese region. Under this circumstance, the expansion of brands has become the foundational strategy for a large number of luxury fashion integrateds, which offer a new opportunity to stress the brand image, the roughly significant assets for a luxury fashion company.(Albrecht, et al. , 2013 Uggla & Lashgari, 2012 Hoffmann & Coste-Maniere, 2012)Many luxury companies break through with(predicate) the traditional product boundary and expensed their business into new market segmentations. For instance, Louis Vuitton, beginning with luggage, invested in other creative spheres ready-to-wear industry as well as jewelry market (LVMH, 2012), and Gucci, beginning with leather goods, developed all sets of fashion products including leather goods, shoes, ready-to-wear, watches, jewellery and other products.(PPR, 2012). Meanwhile, there are some companies expensed segments into non-traditional area. For example, the luxury jewellery manufacture Bulgari and Italian brand Versace started to offer hotel under their brand (LVMH, 2012) and Armani exit antithetic products from books, furniture and chocolates to restaurants, bars and spas. The another Italian luxury brand, Roberro Cavalli, famous for its fashion apparel for young generation, offer wine and vodka as well as run java bar (The Cavalli Caffe) and club (The Cavalli Club). 2. 2.2 Striving for the Core The Product Strategy For a orbiculate corporate, it is common rules of development depend on the core exertion or service and then variegation. However, even as diversification, the excellence core production and the strongest sectors within the luxury brands continued to earn the majority of its profits from the tra ditional products. (Ahrendts, 2013 Beverland, 2005 Miller & Mills, 2012). For luxury consumer, they expect to acquire a honorable brands and product so that they emphase on the value of core heritage.The leather goods, the core of Gucci Group, earn 59% of its revenue in 2012 (PPR, 2012). The iconic luggage is the tradition from the time corporate was founded and become the brand image of the LVMH Group. (LVMH, 2011) The turning of Burberry from a ageing British brand to a spherical luxury brand is a successful product strategy transition. Before 2006, through in a burgeoning global market. Burberry faced a low gain at a rate of 2 percentage every year and two competitors LVMH and PPR had more than 12 generation and 16 times Burberrys sale revenue.By surving the sectors among Burberry products all over the world, the results indicate the outerwear, as the core, hardly accourted of 20% of Burberrys global brand business. Figure 1 the Facts and pecuniary Statistics of Burberry (R esource from Burberry, Yahoo Finance) pic After brainstorming and formalizing from the administrative board, the New Jersey factore which is devising polo shirts was closed and invested in the Casteford factory in Yorkshire which make the heritage trech coat include traditional rainwear and exclusive waterproof gabardine.Burberry also hire Christopher Bailey as the global designer for innovation of core products. The facts and financial statistic of Burberry from 2006 to 2012 in Figure 1 showed that the conclusion to focus on the heritage opened up a wealth of creativity. By the end of 2012, the sale revenues and operating income had doubled than previous 5 years, achieving $3 billion and $600 billion respectively. (Burberry, 2007 Burberry, 2012) 2. 2. 3 The Brand Reputation The Brand Strategy The brand is the close valuable part of luxury goods and the motivity of luxury consumption. formerly separating from the luxury brand, the goods is the ordinary one. Every successful compa ny sees the brand as the most valuable fortune. they use the advanced marketing logic and marketing transaction to motivate the development, explore approaches to express the value and connotation of brands to luxury consumers and attract the royality of customers. As a tool of art, a carrier of history, and a spirit of classic, building-up a high quiality reputation is brand strategy for luxury companies.Since founded in 1847, Cartier, as one of the most established name in the jewellay market, is the reference of ture and timeless luxury. designing by Cartier, the product distinguishes itself by the laughable skills and excellence in design and execution. Nearly in 30 years, the extensive art activities are not competitive without the support by the Foundation Crtier pour lArt Contemporain (Richemont, 2013). With the development of brand reputation, Cartier is the synonym of modern art and a pioneering approach. Meanwhile, most of luxury brands come from the centre of Renaissan ce 2.3 The Features of Chinese Luxury Market Chinese market places the second place in the world of luxury consumption, surpassing the coupled States since 2008. Along with Japan, China is the strongest market with the increasing demand of 20 percentages. The consulting report from Glob Advantage estimate there are 18 kelvin billionaires, 440 thousand multimillionaires and increasing the number of middle class achieving 250 million in 2015 in todays China (Degen, 2009), which have the strong corrupt power and need of luxury fashion industry.Even with the influence of the financial crisis, the sale revenue of luxury fashion in the mainland China rose by 16 percent, hit about 64 billion RMB. The market seek about Chinese market laid a foundation for the development and expansion strategy of luxury brands. The shifting attitudes to luxury brands, the greater sophistication of Chinese consumers and the new geographic markets have become the main features of Chinese luxury market. The three characteristics drive the global strategy of development for luxury brands. Figure 2According to the survey of McKinsey & Company (KPMG, 2013), with the rapidly increase of income, more and more Chinese consumers shifts the attitude to luxury and feel comfortable to purchasing luxury products. The rich consumers which income over 300,000 RMB continued occupy the majority of the luxury purchase. Meanwhile, the statistics show that, the upper middle class (between 100,000 RMB and 200,000 RMB), which count for 22% of luxury goods purchase by the end of 2015, as the Figure 2 suggested, offers the biggest new growth opportunity. 2. 3. 1 The increasing number of overseas functionIn the asseverateation era, Chinese consumers have become more sophisticated than before. With the surge in the number of luxury stores, fashion magazine, the Web official site and the use of social media, Chinese consumers familiar with the luxury brands with the help of Internet, overseas travel, a nd the first-hand experience. For example, the research result indicated that in the last 12 months, the Hong Kong, Taiwan, Macro and Europe become the main destinations of overseas luxury purchase. Figure 3 Where did you purchase your cosmetics in the last 12 months? (Resource from Global Reach of China Luxury of KPMG) pic 2. 3.2 The increase of new market segmentation The rapidly growth of urbanisation and individual wealth emerge large quantity of geographic markets with sizable pools of luxury-goods consumptions. The luxury purchase and sale revenue of some medium and small cities, such as Qingdao in Shandong province and Wuxi in Zhejiang province, tripled than the previous 5 years. In the following years, the luxury consumption in these medium and small cities will achieve the same level with Hangzhou and Nanjing, the most developed market in mainland China, the sale of which will suffer at RMB 500 million yuan and account for 76% of whole market.2. 3. 3 The increasing of Coun terfeit goods Love for luxury, preference for counterfeit is a unmatched phenomenon in luxury consumption in Chinese luxury market. According to a report entitled Transnational Organized Crime in eastern United States Asia and the Pacific from Office on Drugs and Crime, almost 70% of global counterfeits luxury goods come from China and the value of counterfeit luxury goods imported into traditional luxury market on the target of $25 billion annually.In a confusion society , the luxury consumption of Chinese consumers become more irrationally than western consumer, which depended on the extenral need rather internal need (Zhang & Kim, 2013). For Chinese consumers, luxury brands are somethings must to have for them to reinforce their social status. however, the wealth bed cover between the rich and the poor in China is the largest all over the world, which offer the passion for consumption of luxury counterfeits. The young generation, aged 25 to 34 with limited budget for genuine luxury fashion goods, racked up nearly a quarter fo fake fanciers.2. 4 The Passion for Luxury intake of Chinese consumers China is the second largest luxury market all over the world and attracting the attention of consumption of Chinese consumers. Under the influence of unique stinting situation, cultural background and social factor, the behaviour of Chinese consumers in luxury fashion market have the distinctive characteristics. The bling factor influenced by economic situation, the salvage face affected by the Confucianism and group orientation as the social factor drive the luxury consumption in Chinese fashion market. 2.4. 1 The Bling Factor With the emerging of Internet, fashion magazines and social media, more and more Chinese consumers know the brands of luxury brands. However, the cultural concept and history of the luxury fashion brands are far away from numbers of Chinese luxury consumers. For many luxury fashion firms, there is not one typical luxury customer in China due to the different habits, different tastes and different income levels. The bling factor or following the whole market trend remains an important factor for the Chinese consumer in luxury fashion market.For example, harmonize to luxury consumer report of Chinese market, almost 60 percent of the respondents in Tier 1 cities including Shenzhen, Guangzhou, Beijing, Shanghai and other Tier 2 cities, stated that the key drivers for luxury consumption is the willingness to pay a product that just is popular or fashionable goods. Exclusivity or unique is an important understanding of luxury brand for Chinese consumption. There are about one fifth of customers consider that they will pay the luxury goods that are known and appreciated by the minority rather than the famous one.In terms of Chinas unique cultural background, the Chinese consumers consider luxury brand value influenced by Confucianism. In the concept of Confucian, the notion of mianzi is defined as a reputation achieved th rough getting on in through success and ostentation. (Hu, 1944 Dong & Lee, 2007) The traditional cultural understanding and effecting about the face saving becomes the strongest and most conspicuous passion for luxury consumption, which means concerning about the impress to other and the visual display than the level of income.The Chinese consumer in luxury world trend to pay a premium product on the luxury brand rather than essential goods in daily life, due to strong desire and pressure of maintaining face. Taking the finding of KPMG as the example, comparing with the apparel, the stronger growth of market for fashion accessories is considerable. Nearly 40% of luxury consumers enjoy the luxury experiences and the right of luxury in a physical store/shop over purchases of luxury items.Overall, the face saving (saving mianzi) relates to the individual image of worth and reputation within a collectivism society. As the result, Chinese consumers are often attentive not to lose face b y standing out from the crowed when consuming luxury goods. The universal strategy Although the market has its particular features, the development of luxury fashion strategy in Chinese luxury market is followed the general rules of luxury firms in global market. As the foundation strategy, the brand character reference and production diversification also provide the base of the development in Chinese luxury market.The apparel, handbag, jewellery, fashion accessories and luxury servicers are offered in mainland China, especially in Tier 1 cities like Beijing, Shanghai, and Guangzhou. Promoting the sale revenue of the core products in mainland China, as the product strategy, enhances the brand awareness in Chinese market. Expanding the influence, luxury fashion firms invest large amount of money to popularize the brand reputation as a simple of elegance and grandeur as well as the means of fashion and art. The marketing strategy raising brand awareness.Due to the lower brand awaren ess and lack of knowledge of brand value, the royalty of brand in Chinese market is lower than its in traditional European market. The special situation provides a strong externally powerful tool, which means not only expand the value of the luxury brand into a regular group of consumers, but also sway them making a purchase. In recent year, luxury fashion firm invest increasing the number of budget into Chinese market not only promote the brand awareness, but also help the consumers inform a notion about luxury goods and luxury lifestyle and why they should purchase luxury goods and luxury services.The brand building-up develop based not only the publicise on hard paper and television, also included the display on luxury goods order of battle and the customised publications. Nowadays, more and more luxury fashion goods exhibition held in Beijing, Shanghai and other cities, which offer a good opportunity for Chinese consumers to visit the luxury goods frequently displayed in store . Meanwhile, more and more consumers see the exhibition are not an onlooker. The localisation strategy.The luxury fashion brand with high brand awareness contain the European and American culture and value which is living standard of high level, the product and design of high smell. Those values accepted by and attract young generation who trend to, however, it is not accepted by all Chinese consumers who have their own value. Respecting to Chinese traditional culture and integrated it into the product value is the essential of luxury fashion business in China.For example, Louis Vuitton setting Du Juan, the one of top Chinese model all over the world, and advertising as the Chinese image step one right place on direction and help western luxury fashion companies overcome the cultural barriers. This kind of strategy could build up strong attachments among Chinese consumers and help them accepted the unique characteristic of luxury fashion brands. The pricing strategy Price is one o f the most significant signals in Chinese business world. For most Chinese consumers, price represented the value of luxury fashion goods.As a result, the luxury fashion products should not go on discount, no matter what the consumer is. The pricing strategy about goods, especially about core products, could bolster a brands prestige. For other items, companies could adjust the price according to the market condition and the inventory in order to long-term brand building. The retailing strategy A stupendous store belongs to the luxury fashion company located in the luxury area build up a sense of important and identified by the market.The luxury fashion positioning enhance if the boutiques are visible to a lot of consumer in major fashion cities. The landmark stores opened in Chinese Tier 1 cities, such as Beijing, Hangzhou and Guangzhou, are the best locations to building the brand image and attracting the target customer groups. The commercial centres and shopping malls in luxury area are welcomed by most of fashion lovers, luxury followers and luxury intellectuals.Meanwhile, the investment on the landmark store is the best and effective way to generate profits and build-up brand royalty. In an Internet era, shopping online has become the major shopping way, especially for the young people. Although most luxury fashion companies have shied away from online channels due to the fearing that e-commerce cleverness reduce the value of the luxury brand. However, for a long-term return and brand building, online platform provides not only a purchase channel, but also an data exchange channel between luxury fashion brand and Chinese consumers.With the developing of GDP and individual income of consumers, the global luxury fashion market and such the emerging market as China, have become the strategic focus of luxury market researcher and the consult company. This report attempts to identify development strategy of the luxury fashion brand, especially in mainland C hina market through the analysis of the change of global luxury fashion brand, overview of Chinese luxury market and the passion for luxury consumption.All those factors were identified depend on a comprehensive review of luxury fashion goods related researches and market consulting reports. The findings of this study provide a new insight of global and Chinese luxury fashion market for the consumers who interests the luxury fashion brand and a clear strategy claim for market managers of the luxury fashion firms, particular in the time of the company expand their business in mainland China. In addition, the study helps reduce the risks and costs of market research and helps the company overcome the huge gap in a multicultural business environment.First, the findings about the global luxury fashion market and the general development strategy in luxury fashion market all over the world indicated that the achieving the growth while remaining exclusive positioning, and attracting more consumers without losing seal of approval of brand value is the core strategy for every luxury corporates. The more loyal consumers may weaken due to the popular brands launched in the market because they have pay a premium goods that majority and identified by small group.Consequently, the balance between growth and unique, the price and quality may be tougher in China than in any other market. However, customization develops quickly as the new trend of luxury fashion industry. The customizing activities have launched in different business sectors, but which is yet adopted by the luxury industry on a board. At presents, the customization just limited on the area of fashion accessories, apparel, handbags, and jewellery, and emphasising on customizing standard products, point of delivery customization and service and producing bespoke goods.Secondly, the increasing the number of consumers, overseas traveller, new market segments and the counterfeits goods have become the main featu res in the Chinese luxury fashion market in recent years. The features are important of stress the benefits of investment in mainland China. Based on the research findings, International marketers should setting extension strategy that is coherent with branding, merchandising and global image by serving Chinas globetrotting shoppers, striking the balance between store numbers and quality and focusing anti-counterfeit goods.For Chinese globetrotting shoppers, the customer relationship management should emphasis global view rather than on mainland China. In the view of higher management board, the corporate organisational structure of the luxury fashion company should reflect the significant of Chinese market by sorting up the processes for generating direct communication between Chinese luxury consumers and the home headquarter. Based on the new market segmentation, the luxury company should upgrade current stores and outlets in order to keep consistent with the global image and emp hasis on the business in Tier 1 cities.As the market statistics indicated that the luxury counterfeit goods have become the barriers for development in China, including seizing sale revenue and weakening brand value. Luxury fashion companies should co-operate with customs officials to seize fake goods at ports. Working with international national organisation or international associations should be the third path for anti-counterfeit activities. The co-operation should ranges from such international associations as World Intellectual Property to regional groups like US-focused International Anti-Counterfeits Coalition.Thirdly, the research findings about the passions for Chinese luxury fashion consumption indicated that the bling customers who lack of knowledge about luxury fashion goods or just following the trend account of a part of Chinese luxury consumers. Besides that, Chinese luxury consumption deeply influenced by saving faces and group orientation, which are the part of tra ditional Confusion value. Targeting different drivers of luxury consumption, managers should have different strategies.For the bling customers, the global luxury firms should invest in improving the brand awareness and expanding the brand value, which could offer a global opportunity to attracting potential customers and building loyalty and repeat customer groups. For the consumers who care about saving face, International luxury fashion markers should draw the intimate of visual and outward appearance of rank and status when unfolding their marketing activities. Meanwhile, the companies should emphasise the brands country of origin, so the Chinese consumers have the assured to identified and distinguished with other mass products.In addition, the package of luxury goods also need to be recognisable in order to fit the halt and lifestyle associated with Chinese consumers. Furthermore, in light of the results about group orientation, the management board company should stress the profit of luxury fashion goods as a symbol of social marker and the sale assistants inspire consumer purchases because of the goods could generate a sense of group belonging and conformity of the elite. Due to the group belonging, a special attention should be disposed to the layout of the physical store and the luxury service of sale staff.No matter who is the consumer, friends will be involved during the decision making process and become potential consumers in the future. Proving high-quality services and creating luxury experience for non-buyers also benefit for making sure that the brand accepted by group and that the consumer does not stand out from others. Finally, about the current expansion strategy in mainland China market, most of luxury fashion companies emphasis the strategy on marking, localization, pricing and retailing coherent with the global business aims.Raising brand awareness and expressing the luxury lifestyle lay the foundation of marketing strategy. In orde r to respect to Chinese traditional culture, luxury brands should integrate Chinese culture and art into design, package, and store layout of products, which accepted easily by Chinese consumers in different social class. Meanwhile, the research findings indicated that the price is the most important factor which influenced Chinese luxury consumption. Luxury marketers should balance the price between Chinese market and overseas.As for the retailing strategy, the luxury brand stresses the developing of boutiques store and the setting up online distribution channels. However, there are several special attention should be given to price gap between China and overseas, and the online distribution channels. On one hand, comparing with that rarely go on discount in mainland China, the luxury fashion goods is often at a discount at overseas, especially for the non-core products and in the time of Christmas or Summer Sale.On the other hand, the high rate of tax income and fees raise up the price of luxury fashion goods in mainland China. According to the law and regulations in China, a luxury fashion goods, such as the nub cream of Estee Lauder native to the UK, is imported into Chinese market with 10% import tariff, 30% consumption tax, 5% sales tax and 17% value-add tax. Including the managing fees, advertising costs and other issues, the price of the eye cream is double in the UK.In the respect of the luxury company, the appreciate discount in Chinese market could promote the desire of consumption and boost the sale revenue in the respect of tax policy makers in mainland China, reducing the rate of import tariff and consumption tax of international luxury fashion goods could Finally, luxury fashion goods, as a subject of nature, play different or scenarios, different income level, culture background, and social economic factors, as well as exam the type of relationship that seek from luxury fashion brands.On the view of passions for luxury consumption, there ar e many other drivers, such as collection, appreciation, should take the consideration into further research.

Evolution or Ignorance of Education

Throughout recent history creationists and organic growthists fetch argued whether evolution should be a conk out of Americas overt education. Whether evolution is science fact, or science fiction. Evolution being a science based on statistics has some faults, although many a(prenominal) concepts in science or maths do. The process of learning about evolution is a necessary part of a well-rounded students education due to the fact that it is a statistic entirelyy proved science and removing it in turn revokes certain students rights. In a students academic c atomic number 18er that a student is most equivalently at whizz judgment of conviction or a nonher going to draw to take a science class.Science, being the main topic of discussion in this class, should at one stratum include evolution, because that is what evolution is, a science. Although to truly understand evolution in its fullest context, one must not look to a dictionary, for dictionary definitions except are too vague. One of the most respected evolutionary biologists has defined biological evolution as follows In the broadest sense, evolution is merely change, and so is all-pervasive galaxies, languages, and political systems all evolve. Biological evolution is change in the properties of populations of organisms that transcend the lifetime of a single individual.The ontogeny of an individual is not considered evolution individual organisms do not evolve. The changes in populations that are considered evolutionary are those that are inheritable via the genetic material from one generation to the next. Biological evolution may be flimsy or substantial it embraces everything from slight changes in the proportion of divers(prenominal) alleles within a population (such as those determining blood types) to the successive alterations that led from the early protoorganism to snails, bees, giraffes, and dandelions. Douglas J. Futuyma in Evolutionary biota, Sinauer Associates 1986All scie nces are based on some form of proof. Whether it being living proof such as in Biology where one can observe cell division, mathematical proof such as in calculating air-resistance in Physics, or statistical proof as in all science experiments when a predicted result occurs again and again. All sciences have at least one of these qualities, including evolution. The proof of evolutions existence has been on this man ever since life was formed from carbon based atom structures. Humans, however, have not been in existence long enough to observe properly the phenomena of evolution.Although by using the latest technology we can accurately observe the process of evolution as it occurred over time long ago and is still fortuity today. Charles Darwin, a British naturalist, made the first major step in classifying evolution during his studies in the Galapagos Archipelago in 1831 when he was further 22 years of age. collectible to this he is credited with first forming a structured theory of evolution. During his studies in the Galapagos Archipelago he found a multitude of flora and fauna that had complete closing off from the rest of the world.One particular type of animal that he paid close attention to be a small bird called a Finch. This was view as being simple at first, but as he traveled to the different islands he noticed many different species of finches. These finches probably descended from one type of ancestor and then, due to isolation and through chance, different climates and natural forces such as food availability and type, they evolved into many different types of finches. Some finches had different colorings, wingspan, and even beak style. In total he found thirteen different varieties of finches.Later on in Charles life he formed many theories on the origins of man. This was directly related to his studies in the Galapagos Archipelago. In his book Decent of Man written in 1871 he go fors why man had been so bestial by denying evolution in the f inal parts of chapter one. Thus we can understand how it has come to pass that man and all other vertebrate animals have been constructed on the same general model, why they pass through the same early stages of growing, and why they retain certain rudiments in common.Consequently we ought rankly to tolerate their community of descent to take any other view, is to admit that our own structure, and that of all the animals around us, is a mere snare laid to entrap our judgment. This final result is greatly strengthened, if we look to the members of the whole animal series, and consider the evidence derived from their affinities or classification, their geographical distribution and geological succession. It is only our natural prejudice, and that arrogance which made our forefathers declare that they were descended from demigods, which leads us to demur to this conclusion.But the time depart before ong come, when it will be thought wonderful that naturalists, who were well acquain ted with the comparative structure and development of man, and other mammals, should have believed that each was the work of a separate act of creation. (Darwin) As seen in the above text, Charles Darwin explains how statistically man did evolve from a put waste form of life. This is directly related to the finches due to that the same forces that caused them to evolve may have caused humans to evolve as well. Yet still some schools in America have tried banning the teaching of evolution in the classroom.Every student in a United States public school has a constitutional right to hear the whole story when it comes to evolution. It is called the first amendment in the Bill of Rights. According to the American Civil Liberties Union or ACLU, the authority on civil rights, states that every student has the right to a non-biased education (ACLU Urges ). In the Supreme Court decision Edwards v. Aguillard, 482 U. S. 578 (1987), the Court ruled that to compromise by omitting evolution an d creationism from the science curriculum would undermine the provision of a comprehensive scientific education.On this point, the law is very clear, and the Supreme Court put its foot down the First Amendment forbids a state to alter its curriculum simply in order to defend a religious belief. Thats an establishment of religion, and its unconstitutional. (Edwards) So not only is removing evolution from the classroom unjustified, but it is against the law. Creationism has its place in the classroom as well as Evolutionism, although not the same classroom. Creationism belongs in a class like Theology or History of Religion.This is because creationism is the belief in the biblical account of the creation of the world. Biblical meaning the Bible, restricting it only to a group of religions. supposed Creation Science is not a science at all. Lately it has been more of a political movement than a science. Sure creationists may have facilities like the Institute for Creation Research (a church that does no scientific research at all) and the Creation Research Society (another church that also does no scientific research), but in the end there is not a shred of science in creation.Recently many science teachers in public schools have tried to work their way around teaching evolution by teaching a so called intelligent design theory (Washington State). This is just one of the many guises of creation science, and it does not change the fact that states and school districts may not adopt religious theories as standards in school curricula. Creationists will always exist, since ignorance will always exist, although evolution will always have a place in science curriculum. Creationists believe in creation because their get the hang have told them to believe in Creationism as a tool to their salvation.They do not care that evolution is an observed fact they have creed that Creationism is true, and thats all they need. They consider facts and truth to be a hindrance to their ticket to Heaven. The teachings of these people should have no place, and will have no place in our childrens science classrooms, only evolution and other proven sciences have the right to be present. Therefore, the process of learning about evolution is a necessary part of a well-rounded students education due to the fact that it is a statistically proven science and removing it in turn revokes certain students rights.

Night World : Daughters of Darkness Chapter 12

What happened because was interesting. Mary-Lynnette got to give ear the sisters do all the things shedmissedearlier in the clearing. All the raspberry and the clawed fingers. Just cargon the movies.Except that when a vampire hissed, it sounded real. Like a cat, not like a some unity imitating a cat. All leashgirls jumped up and stood ready to fight.There wasnt both weird grimacing. But break and kestrel were showing dentition that were long andbeautifully curved, feeler to delicate feline points that indented the lower lip.And something else. Their nip changed. become flats silvery-green eyes went even more silvery. sparrow hawksgolden eyes looked jewel-yellow, like a hawks. steady rowans eyes had a dark light in them.Oh, boy, countenance whispered. He was standing beside Jade, staring from her to Ash.Ash state, Hi.Dont look at him, Mary-Lynnette told herself. Herheart was pounding wildly and her knees weretrembling. The attraction of particle to antiparticle,she th ought, remembering a line from brave yearsphysicslass. But there was another, shorter namefor it, and no matter what she said to herself, she couldnt keepit egress of her mind.Soulmates.Oh, God, I really dont want this. Please, please, Ididnt ask for this. I want to discover a supernova andstudy mini-quasars at the Gamma Ray Observatory. I want to be the one who solves the mystery ofwhere all the dark matter in the universe is.I dont want this.It should shake up happened to someone like BunnyMarten, someone who spent timelonging for romance.The only thing Mary-Lynnette longed for wassomebody to down the stairsstand to understand the night with you,a distant part ofher mind whispered.And kinda here she was, stuck with a guy whose own sisters were terrified of him.It was true. That was wherefore they were standingpoised to fight, making threatening noises. Even Kestrelwas afraid of him.The moment Mary-Lynnette realized that, anger serve out the trembling dismay inside her. Wh atevershe felt just close to Ash, she wasnt afraid of him.Dont you ever knock? she said and walked toward him. Strode toward him.She had to hand it to her new family. Both Jadeand Kestrel tried to grab her and keep her from gettingclose to their brother. Protecting her. MaryLynnette shook them off.Ash eyed her warily.Oh. You, he said. Unenthusiastically.What are you doing here?Its my uncles house.Its your aunts house and you werent invited.Ash looked at his sisters. Mary-Lynnette could justsee little wheels turning in his head. Had they alreadytold about the darkness World or not? Of course, if they hadnt, their behavior should be giving somebody adue. closely human girls didnt hiss.Ash held one finger up. Okay. Now, listenMary-Lynnette kicked him in the shins. She knew it was inappropriate, she knew it was uncalled-for,but she couldnt stop herself. She just had to.Oh, for Gods sake, Ash said, hopping backward.argon you crazy?Yes, she is, Mark said, abandoning Jade and upper fo rward to take Mary-Lynnettes arm.Everybody sack outs shes crazy. She cant help it. He backedup, pulling. He was looking atMary-Lynnette as if shed taken all her clothes off and started to dance the mambo.So were Kestrel and Jade. Their eyes had gone ordinary, their teeth retracted. Theyd never seenanyone treat their brother quite this focal point. And to have a human doing it If the girls had superhuman strength, Ash was undoubtedly even stronger. He could probably flattenMary-Lynnette with one blow.She still couldnt help it. She wasnt afraid of him, only of herself and the stupid floating feeling in herstomach. The way her legs wanted to fold under her.Will somebody just tell her not to do that anymore? Ash was saying.Kestrel and Jade looked sideways at Mary-Lynnette. Mary-Lynnette shrugged at them, her breathcoming quickly.She dictum that Rowan was looking at her, too, butnot in the same dumbfounded way. Rowan lookedworried and surprised and sorry.Youve met, she said.I should h ave told you, Mary-Lynnette said. Hecame to our house. He was asking mystepmotherabout you and your friends-saying that he carryed to approve them because he was head ofthe family.All three girls looked at Ash with narrowed eyes.So you have been around, Kestrel said. Forhow long?Rowan said quietly, What are -you really doinghere?Ash let go of his shin. Can we all sit down and talk about this like reasonable people?Everyone looked at Mary-Lynnette. She took a deep, calming breath. She still felt as if her entire skinwas electrified, but her heart was slowing down. Yes, she said and worked at looking normal so theydknow her temporary insanity was over.As he helped her to the couch, Mark whispered, I have to tell you, Ive never seen you act so immaturebefore. Im proud of you.Even big sisters have to have some off time, Mary-Lynnette thought. She patted him vaguely and sat,feeling tired.Ash settled in a plush-covered chair. Rowan andKestrel sat beside Mary-Lynnette. Mark and Jadeshared an ottoman.All right, Ash said. Now can we fast introduce ourselves? I presume thats your brother.Mark, Mary-Lynnette said. Mark, thats Ash.Mark nodded. He and Jade were holding hands. Mary-Lynnette saw Ashs eyes drop to theirintertwined fingers. She couldnt tell anything from his expression.Okay. Now. Ash looked at Rowan. Im here to take you back home, where everyone missesyou violently.Jade breathed, Give me a break.Kestrel said, What if we dont want to be taken? and showed her teeth briefly. Mary-Lynnette didntfind that strange. What she found strange was that Ash didnt return the smile. He didnt look lazy orsardonic or smug right then. He looked like somebody who wants to get a job over with.Rowan said, We cant go home, Ash. Her breathing was slightly irregular, but her chin was high.Well, you have to come home. Because otherwisethere are way out to be some fairly drasticconsequences.We knew that when we left, Jade said, with aslittle emotion as Rowan. Her chin was high, too.W ell, I dont think youve really thought itthrough. Ashs voice had an edge.Wed rather pass on than go back, Jade said.Kestrel glanced at her quickly, one eyebrow raised.Oh, well, fine, Ill just make a note of that, Ash said tightly. Then his expression darkened. Helookedmore determined than Mary-Lynnette would have thought he could look. Not in the least like abig blond cat. Like a lanky, elegant sentinel tiger.Now, listen, he said. There are a few smallthings that you dont understand, and I dont haveany time to play games. So how about we send yourlittle friends home and then we can all have a fam ilytalk.Mary-Lynnettes hands clenched into fists.Mark clutched at Jade, who pushed him awayslightly with her elbow. She was frowning. I think maybeyoud spielter, she said.Im not going to leave you.Rowan bit her lip. Mark Im not going. Dont try to protect me. Hes not stupid, sooner or later hes going to find out thatwe know about the Night World.Rowan drew in her breath involuntarily. Kes trels expression never changed, but her muscles. tensed asif for a fight. Jades eyes went silver. Mary-Lynnette sat very still.They all looked at Ash. Ash looked heavenward.I know you know, he said with deadly patience.Im trying to get you out, you poor sap, beforeI find out how much you know.The sisters stared. Mary-Lynnette candid hermouth and then shut it again.I thought you didnt like humans, Mark said. I dont I hate them, Ash said with brittle cheer.Then why would you want to cut me a break?Because if I kill you, I have to kill your sister,Ash informed him, with a smile that would have fit in perfectly at the Mad Hatters tea party.So what she kicked you.Ash stopped tossing answers back like footballs.Yeah, well, I may change my mind any minute. No, wait, Jade said. She was sitting with legsfolded under her, staring at her brother fiercely.This is just too weird. Why would you care whathappens to a human?Ash didnt say anything. He looked at the fire place bitterly.It was Rowan who said softly, Because theyre soulmates.An instant of silence, then everybody started talking explosively.Theyre what? You mean, like what Jade and Iare?Oh, Ash, this is rich. I just wish our father were here to see this.It is not my fault, Mary-Lynnette said. She found everyone turning toward her, and realized thather eyes were full.Rowan leaned across Kestrel to put her hand on Mary-Lynnettes arm.You mean its really true?Mark said, looking from Mary-Lynnette to Ash.Its true. I guess. I dont know what its supposed to be like, Mary-Lynnette said, concentratingon making the tears go away.Its true, Ash said moodily. It doesnt meanwere going todo anything about it.Oh, youve got that right, Mary-Lynnette said. She was cheering to be angry again.So lets all just pick up our toys and go home,Ash said in the general direction of his sisters.Wellforget all about this well just agree that it neverhappened.Rowan was learning him, shaking her head slightly.There were tears in her eyes, bu t she was smiling.I never thought Id hear you say something likethat, she said. Youve changed so much-I cantbelieve it.I cant believe it, either, Ash said bleakly. Maybe its a dream.But you have to admit now that humans arentvermin. You couldnt be soulmates with vermin.Yes. Fine. Humans are terrific. We all agree nowlets go home.When we were kids, you were like this, Rowan said. Before you started acting like you werebetter than everyone. I always knew a lot of that was just show. To cut across how scared you were. And Ialways knew you didnt really believe a lot of the horriblestuff you said. Somewhere inside, youre stillthat nice little kid, Ash.Ash produced his first really flashingsmile of theevening. Dont bet on it.Mary-Lynnette had listened to all this feeling shakier and shakier. To conceal it, she said to Rowan, Idont think your aunt thought so.Ash sat up. Hey, where is the old hag, anyway?I need to have a talk with her before we leave.This silence seemed endless.Ash dont y ou know? Rowan said.Of course he knows. Ten to one, he did it, Kestrel said.What is it that Im supposed to know? Ash said, with every sign of being about to lose hispatience.Your aunts dead, Mark told him.Somebody staked her, Jade added.Ash looked around the room. His expression said he suspect it was a practical joke. Oh, God, MaryLynnette thought numbly, when hes startled and bewildered like that he looks so young. Vulnerable.Almost human.Somebody murdered aunty Opal. Thats what youre telling me?Are you telling us that you dont know? Kestrel asked. What have you beendoing all night,Ash?Banging my head against a rock, Ash said. Thenlooking for you. When I walked in you weretalking about me.And you didnt run across any livestock tonight?Any-lets say-goats?Ash gave her a long, incredulous look. I fed, if thats what youre asking. Not on a goat.Whatdoes thishave to do with Aunt Opal?I think wed better show him, Rowan said.She was the one who got up and lifted the fold ofrug away fro m the goat. Ash walked around thecouchto see what she was doing. Mary-Lynnette turned to watch his face.He winced. But he controlled it quickly.Rowan said quietly, Look at what was in the goats mouth.Ash picked up the black flower gingerly. An Iris. So?Been to your club late? Kestrel asked.Ash gave her a weary look. If I had done this, why would I sign it with an iris?Maybe to tell us who did it.I dont have to kill goats to say things, you know. I can talk.Kestrel looked unimpressed. Maybe this way the message has a little more impact.Do I looklike the kind of person who wastes time turning goats into pincushions?No. No, I dont think you did this, Rowan said inher quiet way. But somebodydid-probablywhoever killed Aunt Opal. Weve been trying to figure outwho.Well, who have we got for suspects?Everyone looked at Mary-Lynnette. She looked away.Theres one whos pretty prime, Mark said. Hisnames Jeremy Lovett. Hes a real-Quiet guy, Mary-Lynnette interrupted. If anyonewas going to describ e Jeremy, it was going to be her.Ive known him since elementary school, and I would never,ever have believed he could hurt anybody-especially an old lady and ananimal.But his uncle was crazy, Mark said. And Iveheard things about hisfamily-Nobodyknows anything about his family, Mary-Lynnette said. She felt as if she were struggling to keepher head above water, with barbells tied to herwrists and ankles. What was dragging her downwasntMarks unbelief It was her own. The littlevoice in her head that was saying, But he seemed like sucha nice guyand which meant, of course, that he wasnt.Ash was watching her with a brooding, intent expression. What does this Jeremy look like?Something about the way he said it irritated MaryLynnette beyond belief. What do you care?Ash blinked and shifted his gaze. He shrugged minimallyand said with forced blandness, Just curious.Hesvery handsome, Mary-Lynnette said.Gooda way to let out her anger and frustration.And the thing is that he looks very intellig ent andsensitive-its not empty good looks. Hes got hair thatssort of the color of Ponderosa pinecones andthe most wonderful brown eyes. Hes thin andtan and alittle bit taller than me, because Im normally looking at his mouth.Ash didnt look pleased. I saw somebody vaguelylike that at the gas station -in town. He turned toRowan. You think hes some kind of outlawvampire?Obviously not a made vampire because MaryLynnette has watched him rebel up, Rowan said.I was thinking more that he might be renegade lamia.But theres not much use in trying to figure it outfrom here. Tomorrow we can go and see him, and then well know more. Right?Mark nodded. Jade nodded. Mary-Lynnette took adeep breath and nodded.Ash nodded and said, All right, I see why you cant go home until this is solved. So, well figureout whokilled Aunt Opal, and then well take the appropriate action, and then well go home. Got it?His sisters exchanged glances. They didnt answer. As she and mark walked back to their house,Mary-Ly nnette noticed that Sirius had lifted abovethe east horizon. It hung like a jewel, brighterthan she had ever seen it before-much brighter. Itseemedalmost like a miniature sun, flashing with blue and gold and violet rays.She thought the effect must be psychological,,until she remembered that shed exchanged blood withthree vampires.

Short Essay About Sports and Education

The great Duke of Wellington, of Waterloo Victory fame, once saw the boys of Eton public School tinkering on the field and was moved to say, on that point our great battles were won He meant that young lads acquire on the resort area not only physical stamina but discipline, the habit of obedience, the will to win, -and these virtues keep them heartfelt soldiers when their country calls them to the field of battle. It is good to enjoy the delight of running about in the open field and to feel life in every limb.But that only makes the lesson that we learn, of discipline, obedience and tenacity, all the more pleasing. To develop character not by arid and dry moral lessons, but in the demarcation of our enjoyment of games, is a privilege which we must set store by. The most important lesson that sports of all kinds teach us is a sense of discipline. A good sportsman must always learn to obey the rules of the games and the orders of the police chief. He knows the value of the prov erb He who knows how to obey will know how to command.Discipline goes hand in hand with duty. On the playground, each individual has an allotted duty to perform. He has to carry out his share. It is his duty to help in winning games by obeying his captain and maintaining teamwork through concerted movement and display of spirit de crops (team spirit). Another great virtue, which sports help us acquire, is the will to win. Life is a struggle, a constant make out against difficulties. The week-willed man resigns himself to what he calls his fate. Hr belongs to the ranks of the defeated.He is not a sportsman. For a sportsman takes defeats and disappointments as a true part of the game in its stride. Today he is defeated, but he knows that tomorrow he may win. He knows also how to take defeat in a sporting spirit, and to prepare for a great fight. The true sportsman knows also the value of unity in action. Look at the rowers in a boat from the cockswain to the helmsman, how harmoniou s and concerted are their strokes. If peerless of them misses his rhythm, the harmony is destroyed.How often have we not seen on the football ground, a splendid opportunity lost by the selfish desire or individualistic effort of one man to score It is the same in the cricket field the same everywhere, not individualistic display for record but to play for the team. Sports should teach us another lesson, which is often ignored, to obey the umpire or the referee whether he is right or wrong. In the hard battle of life, we do not always get justice. Often the verdict goes against us through no fault of ours.A true sportsman takes these slings and arrows of outrageous fortune as in the course or part of the game. He is not disheartened but prepares for a further effort for he is not to question why in defiance. So sports of all kinds are not only good for the body, but they are good for the mind and for the moral make-up, i. e. that is, conducive to building the character. The lessons learnt on the playground will make better soldiers of us in the battlefield of life, in our war with adversity, illness, opposition and destiny itself.

Mary Kay EC Systems Essay

Founded in 1962, Mary Kay (marykay.com) has about 1.8 million consultants selling its cosmetics and fragrance in 34 countries. In 2008, the company had about $2.4 billion in sweeping sales. As a company that has based its reputation on personal contacts in door-to-door visits and home gatherings, one might think that Mary Kay would non benefit from EC. Actually, the opposite is true. Currently, more(prenominal) than 95 percent of Mary Kays independent salespeople place orders via the internet.The ProblemThe cosmetics market is very competitive, but it is growing rapidly, especially in developing countries. Mary Kay is trying to capitalize on this trend. The My Kay business model enables rapid growth into new markets. By the early 2000s, consultants found that more and more customers wanted to shop online. With a long and global supply chain and the need to manage almost 2 million consultants, it was clear that mechanisation was needed, but Mary Kays existing computer outline was o ld and lacked web or e-commerce applications. Therefore, a major overhaul of the information systems was needed. Finally, it became clear that the issuance of affable computing might provide a golden opportunity for Internet marketing by the company.The SolutionMary Kays IT department is at present split into three divisions e-commerce, supply chain, and back-office support. Because of pressure from the consultants, the restructuring focused on e-commerce.The companys goals and objectives were set based on industry best practices and this will position what, how, and when the company is operated, and these also apply to EC initiatives. Mary Kays EC solution included the creation of an electronic service desk that supports consultants in 30 countries in a standardized way. Mary Kay also introduced a global electronic ordering system, called Atlas, that allows the consultants tocommunicate with company warehouses. An intelligent data repository that dynamically maintains a logical model of the EC environment that can be accessed by Mary Kay IT staff.Mary Kay and its consultants are also making extensive use of social computing. The following are some representative examples of how Mary Kay uses social computingThe company posts job opening announcements on several sites, including MySpace Jobs (jobs.myspace.com).Movies and videotapes are available on YouTube (youtube.com) and on movies.go.com.Several blogs are available, both for and against the company (e.g., marykayandrews.com/blog)Auctions and fixed price items are available for sale on eBay.Mary Kay provides a consultant locator on the Internet (marykay.com/locator).All of these developments are supported by an extensive hardware and software infrastructure, including a wireless remote management system at the 760,000 square-foot corporate headquarters, an extensive wide area network, and a large data center. Some of the EC systems are used enterprise wide (e.g., service desk, ticketing system for consu ltants for events, andservice requests made by consultants). Others are functional (e.g., accounting, finance, marketing, and inventory control). The company uses an intranet for internal communications as well as dozens of other EC applications.In addition to providing better support to consultants, the EC initiatives produced other benefits, such as greater efficiency, reduced costs and downtime, and improved service. In terms of clement resources, it enabled the company to handle its rapid growth without a substantial increase in staffing. The changes also have allowed EC personnel to focus on strategical tasks. Mary Kay found that its engineers and technical people now have time to spend on new innovations.

Biological Psychology Worksheet Essay

Answer the following questions in short-essay format. Be prep atomic number 18d to discuss your answers.1. What is biologic psychology?Biological psychology is the scientific study of the biology of behavior. This study is also known as biopsychology, psychobiology, behavioral biology, and/or behavioral neuroscience.2. What is the historical development of biological psychology?The historical development of biopsychology is traced as far back as the ancient Greek era. It became the Roman church who dictated much of the human behavior according to their religious beliefs. After the Acheronian Ages subsided a new way of thinking was born and this period is c all(prenominal)ed the Renaissance era. With this era came new ways of studying things, ways to see things by discover them and this was how modern science was founded.3. Name one to three important theorists associated with biological psychology.One theorists related to the study of biological psychology is Rene Descartes. Rene Descartes elaborated on a theory in which the pneumatics of bodily fluids could explain reflexes and other motor behavior. Rene Descartes also was the first to identify, clearly, that the mind has a consciousness and is self-aware, which leaves the brain to be a apparatus for intelligence.4. notice the relationship between biological psychology and other fields in psychology and neuroscience.Whether it is the study of biopsychology and other fields of psychology or neuroscience, all psychologists and scientists are trying to understand the functions of the brain. The body and mind connection and how it reacts to certain behaviors or illnesses. Biological psychology is defined as the scientific study of the biological bases of behavior and mental states. Neuropsychology is a division of the science that attempts to understand the way structure and function of the brain relate to behavior and psychological processes.5. Describe the major underlying assumptions of a biopsychological approach. Mental illnesses can cause biological consequences. Biological events cause mental illnesses. Trauma is something that can cause any somebody to experience some type of mental illness. Some believe that they are two things go hand in hand and cannot be separated and are completely linked to each other.

Who Is to Be Blame for Macbeth’s Downfall

Macbeth is a famous tragic play written by William Shakespe ar, a well-kn hold English poet and an Elizabethan playwright, in the 1500s. Macbeth tells about the down take place of a war hero who chose an evil path to achieve his pipe dream. Therefore, Macbeth is responsible for his own downfall. Although some may argue that he was moldd by the witches and his wife, madam Macbeth, however it is his choice to act upon those suggestions, which he eventually did. So, Macbeth is totally responsible for his own downfall.Throughout the play, the witches take a shit played a very significant manipulation of influencing Macbeth to think and act evilly. Initially, Macbeth was a good man, a good soldier who is fiercely loyal to magnate Duncan and to his country, Scotland. In fact, he is a valiant warrior against who fought courageously against the Norwegian forces, where he was praised as brave, awful and a peerless kinsman. But the witches, through prophecy, plant a seed in his mind tha t draw in to Macbeths superstitions and ambition to be king, All hail Macbeth, hail to thee, Thane of Glamis Thane of Cawdor that shalt be king hereafter.These prophecies past provoked evil thoughts inside Macbeths mind. After Macbeth was told by Ross that Duncan had praised him with the title Thane of Cawdor, visions of instruction executioning Duncan began to appear in his mind, my thought, whose murder yet is but fantastical, shakes so my single state of man that function is smothered in surmise, and zip fastener is, but what is not. Other horror thoughts includes, this is a step on which I must fall down, or else oerleap, for in my way it lies.After Duncan announced that his son, Prince of Cumberland, will succeed him to throne, Macbeth realizes that he either shake to get rid of Malcolm or give up in his ambition. The witches dont tell Macbeth what to do but it was Macbeth himself who thinks of murder. The three witches intention is only to disrupt the natural order and th rough Macbeth, this is accomplished. From the above, it is clear that the witches are only responsible for encouraging Macbeths ambition and confidence but is not responsible for the killings.It is Macbeth who has killed Duncan, Banquo and Macduffs family therefore, he is responsible for the killings and also for his own downfall. Besides the three witches, Lady Macbeth is another major influence on Macbeth. She is manipulative and encourages Macbeth to achieve his ambition. She is portrayed as a strong, fiercely determined woman who, unconnected her husband, shows no doubt of hesitation about killing Duncan. She acts quickly seeking to take advantage of the luck to kill Duncan, O never shall sun that morrow see, when Duncan decides to stay overnight at their castle.She also called upon the spirit up that tend on mortal thoughts to unsex me here, so that she could be evil enough to gift the murder. When Macbeth preferred to be king without my stir, she attacked his manhood, sayin g, When you broke this enterprise to me then you were a man and should you do this then you would be so much more the man. Even though Lady Macbeth appears to be the evil mastermind behind the murdering, but in the end, it is also partly because of Macbeths own ambition to be king that encourages Macbeth to go into Duncans chamber and murders him.Besides Duncan, Macbeth has also murdered other people such(prenominal) as the grooms, Macduffs family and also his best friend, Banquo. Due to that, he was later referred as a despot, a butcher, and a terrifying ruler of Scotland. His downfall is a result of his misuse of power, and Lady Macbeth is no longer involved. Therefore, only Macbeth himself shall be blamed for his own downfall. Even though the witches and Lady Macbeth sure play an integral part in influencing Macbeth, but the choice is ultimately his. He could gull unattended the hags prophecy, like Banquo does.He did not retain to share his dark desires with his wife, either . Again, it is his ambition that provokes him to do those evil deeds, I have no spur to prick the sides of my intent but only vaulting ambition which oerleaps itself and locomote on thother. Once he is bent on becoming king, Macbeth became evil and ruthless, as he is willing to kill anyone in his way, even including women, children, and his friends and countrymen. Were it not for this ambition in Macbeths character, he would have been happy with his position of thane and never sought the throne.In the end, he has no one to blame but himself. Conclusively, it is evenhandedly clear to the readers that Macbeth has brought his own downfall to himself. It is his lust for crown that has consumed him. Although some may argue that the witches and his wife, Lady Macbeth have influenced him at some stage, but in the end, it is Macbeth who made the decisions to kill ruthlessly, as he could have cut those suggestions. Therefore, Macbeth should solely hold full responsible for his own downfal l and not the witches or Lady Macbeth.

Being a Man: Rhetorical Analysis

Being a Man, by Paul Theroux, delineates the negative effect of being a man According to himself. Theroux, in his piece, argues that a man is oppressed by sex activity expectations, despite living in a society where wo manpower are be unretentived in comparison to men. Theroux attempts to let off the gap between genders which cause bad marriages, social misfits, moral degenerates, sadists, and latent rapists. Theroux proposes that the idea of manhood in America has caused some men to feel like they dislike being a men, and caused them to reject bulge of their own identity deep down inside.His overall purpose it to bring awareness to both genders that an conquest is happening to American society due to gender. Theroux tries to create understanding between the two opposing genders and feel common ground against the same type of oppression both genders face, This version of masculinity is a little like having to wear an ill-fitting coat for ones entire life (by contrast, I imagin e femininity to be an oppressive sense of nakedness).Theroux uses parenthetical comments in order to widen the range of theme to his essay. He non only writes about man, provided about women to and how they both have become affected by the gender constructs put in place from living in an American society. This allows his target audience (both men and women) to become understanding of his purpose in the essay. Not only are men able to relate, but women to as they are remembered in the fact that they face the same oppression as the one set forth by Theroux.This rhetorical effect is repeated to reemphasize Therouxs purpose, (The paradox in American letters is that it has ceaselessly been easier for a woman to write and for a man to be published) Theroux is able to not only befuddle the message that the gender constructs oppresses only men, but also women, gender in general for that matter. Theroux is able to successfully convey his message (to both genders) that this society is h armful to both genders. Theroux appeals to the audiences sense of emotion as he applies his arguments soundly to gender oppression, an emotion felt with both members to his target audience.His argument is that gender constructs lead to an oppression that leaves one feeling a displeasure with their own identity. This feeling of self-loathing appeals to peoples sense of emotion. This appeal allows the readers to engage and relate, which captivates them into realizing Therouxs message. Theroux is effective in his proper use of pathos without having to confer with a good deal with the author branches of persuasion, credibility and logic. Personally I am not able to relate much with the American gender construct. Seeing as I was raised in a more Mexican household, I was raised to believe in a stricter gender construct.One that doesnt apply much to Therouxs description of the male gender construct setup by American society. Mine has roots in a one that emphasizes absolute respect for wo men and realizing that her body is nothing less than sacred. Youd think that this would be a better way of thinking, but this kind of thinking still implies that a woman is in need of more respect, which creates a kind of sexual inequality. Although making sense and persuading me in his argument, I was not able to relate to his argument, which was part of his purpose.

Deriving Keplers Laws of Planetary Motion

Deriving Keplers Laws Tanner Morrison November 16, 2012 arise Johannes Kepler, a world renowned mathematician and astronomer, formulated three of todays most in? uential laws of physics. These laws pick up sublunar motion around the sun. Deriving these laws (excluding Keplers original Law) will stress the concept of planetary motion, as well as provide a clear understanding of how these laws became relevant. 1 Keplers First Law Keplers First Law states The orbit of every planet is an ellipse with the Sun at one of the two foci. 2 Keplers Second LawKeplers Second Law states A airwave joining a planet and the Sun sweeps kayoed equal areas during equal time intervals. In more than simpler terms, the rate at which the area is brush by the planet is constant ( dA = constant). dt 2. 1 lineage Of Keplers Second Law To start this stock, we will need to know how to ? nd the area that is brush out by the planet. This area is equal to ? r A= rdrd? = 0 r2 ? 2 (1) 0 The direct can be de ? ned by the planetary motion. r = r cos + r sin i j (2) The velocity can wherefore be found by taking the derivative of the position. r = (? r sin ? d? dr d? dr + cos ? )? + (r cos ? i sin ? )? j dt d? dt d? (3) As noted during the derivation of Keplers First Law, h is a constant, due to the position that r ? r is a constant. h = r ? r = constant To ? nd the constant transmitter h evaluate the determinate that is given by the cross product of r ? r . ? ? ? ? ? i j k h=? r cos ? r sin ? 0? dr d? dr d? ?r sin ? dt + d? cos ? r cos ? dt + d? sin ? 0 formerly the determinate is evaluated it can be simpli? ed to h = r2 1 d? ? k dt (4) The magnitude of this sender being (the same). h = r2 d? dt (5) by the de? nition of h this value is a constant. Recall that the area swept out by the planet can be described as. r A= rdrd? = 0 r2 ? 2 0 The area swept through a little change in time (dt) is then equal to r2 d? dA = dt 2 dt Notice dA dt (6) looks alot like h = r2 d? dt h dA = dt 2 Sho wing that a constant. 3 dA dt is constant. Showing that the area swept out by the planet is Keplers Third Law Keplers Third Law states The self-colored of the orbital period of a planet is directly proportional to the cube of the semi-major axis of its orbit. This derivation will hand over that 4 ? 2 a 2 b2 T2 = h2 3. 1 Deriving Keplers Third Law From the derivation of Keplers Second Law we know that h dA = dt 2 By using integrating we can ? d the area swept out during a certain time interval (T), the period. The innate theorem of calculus states that the integral of the derivative is equal to the integrand, T T dA = 0 h 2 dt 0 2 by simplifying we get the area of the planetary motion h T 2 A= (7) recall that A = ? ab, inputting this into our area equation we get ? ab = h T 2 Solving for the period (T), we get 2? ab h T= By squaring this period we get, 4 ? 2 a 2 b2 h2 T2 = (8) 2 Recall the directrix of an ellipse is (d = h ) and the eccentricity of an ellipse is c c (e = GM ). Mu ltiplying these together and simplifying we get ed = 2 e h2 = eGM GM (9) Also recall that the square of half of the major axis of an ellipse is a2 = and the square of half of the minor axis is b2 = v use up v a2 = e2 d2 (1 ? e2 ) 2 e2 d 2 (1? e2 ) . =a= e2 d2 (1? e2 )2 Solving for a ed 1 ? e2 2 b a b2 e2 d2 (1 ? e2 ) = = ed a (1 ? e2 ) ed (10) Equating equations (9) and (10) yields h2 b2 = GM a Simplifying this we get h2 = recalling T 2 = 4? 2 a2 b2 , h2 b2 GM a (11) inserting the new found h we get T2 = 4? 2 a2 b2 a 4? 2 a3 = h2 GM GM (12) Showing that the square of the period (T 2 ) is proportional to the cube of the semi-major axis (a3 ). 3

Coke Cola Face Csr Problem in India

(1)Indian political sympathies traditionally undervalue the business activities. Politics and leisure are neted more value than work. While in U. S. , American dream emphasis on working hard for personal value, business and politics gain the same social respect. (2)India has many political and legal issues with foreign investors. Indian law to some period is ambiguous when handling the lawsuits with foreign investors,which may have been the grounds causing problems for Cokes exertions in India? 3) Both countries may have different ways of doing businesses. Foreign investors should consider the fact that all culture is different and they need their own practices (polycentric), if Coke still thinks its American style of business operation is better and practices it in India(ethnocentric), the consumers in India will regard those practices as wrong and inappropriate. This could also have been the reason why India blame on the water contamination and shortage caused by Coke.Coke an d PepsiAs the Indian people scan still as guilt, thus the representatives of Coke should response quickly firstly, to apologize for the destroying of water resources in India, and because do some compensation for the local anesthetic people. secondly,find ways independently or Corporate with authoritative NGOS to solve the problem. It is very important for Coke to built good reputation and consumer loyalty in international market. thirdly, look from what Pepsi does doing CSR such as digging village wells, trying best to reduce water waste,etc. these measures could help to move with local people, improve relationships with government and the public.From global standardization to localization Change the style of advertisement to conciliate the flavor of Indian people. Add some Indian cultural factors to the can package. Take more CSR as what Pepsi did. Improving relationships with Indian government and the public. Start to communicate with local consumers, and response quickly. Because in India, keep silence means guilty,even though India and U. S. both speak English, because of different value, culture and social environment, miscommunication may exists on the summation side, it is the best way to understand the need or complain of Cokes consumers. 1) MNCs should overcome Parochialismview the world through and through their own perspectives, and the simplificationthe process of exhibiting the same orientation toward different culture groups. Because doing things the same way in foreign markets as they are done in domestic markets may arise more conflicts when involving in cross-cultural management. In this case, Coke prefers individualism to achieve their own value in India, while India is a society respect more about politics than business, Coke did not improve the relationships with bureaucratic offices and in the end it brings trouble to Coke about the pesticide findings.MNCs should set up unique human resource management administration to fit for local employees, improve communication effectiveness to reduce misunderstanding among multicultural groups in the company, for example, to offer up language and cultural training, to improve feedback system. Internally, to select CSR practices that fit with the companys existing capabilities externally, work with NGOS, pragmatically respect local culture and protect the environment.

John Steinbeck and his book ‘Of Mice and Men’ Essay

John Ernst Steinbeck was born on February 27, in 1902 in Salinas, California, He came from a reasonably well off family. He breaked his way finished college at Stanford University, just now never graduated, so in 1925 he set off to New York where he tried to start his life as a writer, but he failed to have any of his make-up published and returned to California. He and so published a few books and short stories. His first novel, Cup of Gold was published in 1929, but attracted little attention.The contemplateers also poorly acknowledged his following 2 novels, The Pastures of Heaven and To a God Unknown. Steinbeck accordingly married his first wife, Carol Henning in 1930. But he still wasnt recognised in the world of literature until 1935 when Tortilla Flat was published. It received the California Commonwealth Clubs Gold ornament for best novel by a California author, and because his work became recognised far and wide. Steinbeck then went onto produce some of his greate st novels, including Grapes of Wrath, which was a Pulitzer Prize winner in 1939. The greatest prize Steinbeck was awarded for his writing was the Nobel Prize for Literature, in 1962. John Steinbeck died on December 20th, 1968, in New York.The first book I read by John Steinbeck was Of Mice and hands and it is about two men who ar immigrant Ameri undersurface labourers. in concert they have a dream to settle down and farm their own land rather than work for other people. So they join a group of farmers to earn the money, so that they can buy the tilled land for themselves.These two fri breaks are completely un uniform each other. One of them, who is called George, is a small intelligent man, and the other, Lennie, is a big, clumsy, caring, but child-like man. The two men have been friends since they were children. But Lennie was not always stupid, but became like this afterwards an accident that happened when he was young. George is always with Lennie for comfort, friendship, but mainly as he is very strong and can work on a farm better than most people. George supports him, helps him and puts thoughts into his head, to try to him motivated. Lennie trusts George with everything and really values their friendship. When the two friends finally get the money to make their dreams come true George takes advantage of Lennie and kills him, so that his dream is secured.In this book you are made to feel sorry for Lennie, as he was very caring, and even when he killed the animals, and bosss sons wife, you know that he was only being friendly and caring, and just wasnt sure of his own strength. At the beginning of the book George seems to be Lennies friend, but by the end you piss that he is only using Lennie to fulfil his own dreams.The second book by Steinbeck I read was East of Eden. This book was set in the period between the American Civil contend and the end of World War I. It is about the conflicts of two generations of brothers. The opening chapters describ e Samuel and his family, and what living in Salinas valley is like for them. The first generation is the kind, gentle, caring Adam Trask and his wild brother Charles. Adam eventually marries Cathy Ames who is a wicked, manipulative, but very beautiful prostitute. Cathy betrays Adam, with his brother Charles on the very night of their wedding. Later, after giving fork over to twin boys, she shoots Adam and then leaves him to return to her former job.With the help of their Chinese servant Lee, Adam raises their sons, the fair-haired, charming, to that degree stubborn Aron, and the mysterious, clever Caleb, without telling them about their mother. The second generation of brothers compete for their fathers approval. In resentment Caleb reveals the truth about their mother to Aron, so he then leaves to join the army. At the end of the story, Lee makes a great effort to help keep the Trask family together, when Adam is lying in his have a go at it dying, Caleb is overwhelmed with gui lt because Aron has been killed in the army. Lee believes that if Adam gives Caleb his blessing for indirectly killing his own brother, he leave alone able to set off on in life, and not always feel so guilty.In this novel, although he is not a main character, Lee, their servant is a good friend to Adam, and helped him at his worst times, and managed to suck the family together, so the story wouldnt have turned out the same without him.The third book I read by John Steinbeck was The Grapes of Wrath. The book is set in California and it follows the terrible misfortunes of the Joad family, who like many others have given up their lives in Oklahoma in search of employment in California. The book follows both their hopes and setbacks creating a true account of the American dream of the 1930s, as we observe their make out to try to get by with what little money and possessions they have.When the Joad family leave the Hooverville, which is an independent migrant camp and move to a gov ernment camp, because they cannot find a job at Hooverville. This camp is clean and has a topical anaesthetic government made up of migrant workers. For the first time since arriving in California, the Joads find themselves treated as human beings. However, when the work runs out they had to move on. turkey cock ends up killing a man who is trusty for the death of is good friend John Casey. They have to flee and find work picking cotton, and Toms presence there is soon spotted, and Tom has to go into hiding.The ending of this book, even though not dreadfully clear, does suggest a little hope for the Joads, but more so hope for humanity. I enjoyed this book becauseI saw a lot of things that all of these books have in common, and the most patent thing was that each book was about underprivileged people who were fighting to keep their lives and families together through many misfortunes. In Steinbecks books there is always an inferior character that keeps the people together, for e xample in The Grapes of Wrath Ma Joad tries as hard as she can to keep her family together, but apart from that you get dressedt know much about her. And also in East of Eden the servant, Lee, holds the family together, and helped to bring up Adams children.The struggle between good and evil is the most dominant theme in these books. John Steinbeck shows that everyone has the potential to be a good person, or completely immoral. An example of this theme is in East of Eden, as Adam is a very kind and caring person, but Cathy is nasty and pitiless. as well as in Of Mice and Men, Lennie is a gentle loving man, whereas his friend George turns out to be a horrible, ruthless person.Of Mice and Men and The Grapes of Wrath have a connection between the type of work the people do because they are both about people trying to make ends meet working on farms, trying to process their own dreams. Love is another issue that all these books have in common, because whenever love is missing from a specific part of the story, the results become disastrous.The three of Steinbecks books that I read all have a very detailed and descriptive writing style, which adds to your satisfaction of his books, as you are given persuasive glance into the lives of others. The characters in Steinbecks books seem to come to life because of the vast understanding of human courage to be able to choose between what is right and wrong Steinbeck has. I enjoyed reading all of these books, because even though in some ways they were very similar, they all had a different storyline, so I didnt find the second and third story boring after reading the first one.