Integrated Marketing Communication (IMC) and Customer Satisfaction Research Paper

Integrated merchandise Communication (IMC) and node Satisfaction strategy - Research Paper ExampleThe linkage of both the concepts is in truth important and will be depicted in the essay. Introduction to Integrated Marketing Communications and Customer Satisfaction Strategies One of the master(prenominal) concepts related to the success of the advertisements or operations of any company is its incorporated marketing communication strategy. IMC is a marketing terminology used in reference to the combination and coaction of almost all the existing tools of market communication and all its activities, and aspects in the company into forming a unflawed program (Terry, 1997). This helps the organization maximize the influence of its strategies and operations on its clients and other stakeholders of the business at terminal possible cost. Thus, the IMC strategy is a process of integrated marketing communications (IMC) is a process for managing customer relationships that drive brand value primarily through communication efforts. Such efforts often include cross-functional processes that render and nourish profit competent relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and supporting data-driven, purposeful dialog with them. IMC includes the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program in order to maximize the impact the end users at a nominal cost. This integration affects all firms business-to-business, marketing channel, customer-focused, and internally directed communication (Bob, 1998). Tesco Plc is one of the stellar(a) food retailers establish in UK which operates with more than 3000 stores all around the world. The branches of the food retailers are function in most of the split of Europe and Asia. A wholly-owned subsidiary, Tesco Plc., offers to its customers a wide range of all the f inancial, personal and other services. The company has been leading the other big organizations in the field of retailing and stands successful throughout. 1. establish the companys publicizing strategy and how it aligns with its marketing goals. The major reason for the success of Tesco as a product and service-provider is its successful advertizement and customer relationship strategy. Found in 1924, the company was the pioneer of some small revolutions which led to the revoke in the revenues of the company and was responsible for its sustenance. The expansion strategies applied by the company give it success as the profit margins have shifted higher making the company a strong base for the retailing (Remley, 1996). The marketing strategy of Tesco is the subset of its customer loyalty, lower prices and the successful ploughing back of profits in order to dish its marketing strategies. Making the mass advertising its backbone, Tesco Plc., introduced new adverts for every produ ct item launched and the lower prices were the main element that kept customers glued to its product. Moreover, its adverts have always been convincing, good conveyor of the message content and able to keep the emotional touch which creates the customers interest in its products and forced them to make the purchases. 3. Discuss the promotional strategies that may be used in addition to advertising. The main element of Tescos promotional strategies was the low- prices but the finest brand offered to the customers with superior value.